The difference between MQL & SQL explained

Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) are often confused because they appear to be so similar. Here’s how to distinguish between them and improve your lead qualification process.

Tutorial: create your first buyer persona

Whether you’re a startup eager to jump into growth, or a seasoned company struggling to connect with a changing target audience, creating buyer personas will help you market and sell more effectively. Here’s how it works.

A beginner’s guide to lead qualification

Learn the basics of lead qualification and set yourself up for selling more and selling better, by reaching out to people that want to hear from you.

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